A contemporary statement and a nod to rural roots

  • Client

    Groupe Robin

  • Location

    Saint-Hyacinthe, Canada

  • Year


  • Mandate



    Urban Design

Synergia Saint-Hyacinthe

Synergia is a high-end office complex bordering Highway 20, built for Groupe Robin, a well-known promoter and builder. Ample fenestration and visible wood structure are design aspects that reflect the DNA of this dynamic and visionary team.


Wood is the material of choice for this building, intended from the start to be welcoming, distinguished and respectful of the environment, all the while innovating on several fronts. The daring structure of this modern building shows off its black spruce to great effect, weaving a connection between tradition and innovation, the future taking root in Quebec’s boreal forest and the agricultural vocation of the Mascouche region. With the collaboration of Nordic Structures, and Chantiers Chibougamau-sourced spruce, pine and fir, the essence of wood is key to the charm of this six-storey building and its wheat tones, human-scaled spaces and sophisticated integration of building systems.

The concrete base, which appears to emerge from the ground, is moulded to emphasize the close relationship between the building and its site, the built and the natural, and to highlight ground-floor passages and openings.


The glass and metal façade along the highway acknowledges the movement of the adjacent road network in the rhythm of its openings, while projections on its extremities are inspired by the genus loci: a reference to the movement of the transportation network as well as to the organic disposition of kernels on a corncob. The image of an active firm with strongly held values and a prosperous future.

The sum of parts presents a strong signature in a landscape with little structure of its own.


  • Synergia Saint-Hyacinthe
  • Synergia hardwood structure, construction

A unique concept down to its individual components

The use of wood in this project is vital proof of the added value of integrated design and how it can lead architecture to evolve to clients’ benefit. Wood construction techniques overlap or coexist harmoniously, resulting in a clean, modern, profitable and thoroughly sustainable design.

Aiming for LEED certification, the Synergia complex is a prime example of Lemay’s commitment to sustainable development and community well-being.

  • Synergia Saint-Hyacinthe
  • Synergia Saint-Hyacinthe